FP Movement has a unique position in the fitness and wellness space, and we believe it has the ability to rival total Free People Brand revenue.”įree People has 143 stores in the U.S., Canada and Europe. Order online today at The Sports Edit for fast, reliable delivery. This quarter’s tremendous success across all channels and categories reinforces the large growth opportunity. Discover Free People Movements Hot Shot Onesie in Washed black. These stores are the first of several scheduled for next year. This will be followed by a location in Boulder, Colorado in the fourth quarter. With the growth of brand awareness, digital sales and the success of our 50 shop-in-shops within the Free People stores, we are excited to open the first FP Movement stand-alone location in Los Angeles this fall. NWT free people poppy packable puffer jacket xs sky mint fp movement primaloft. FP Movement Run This Puffer Vest - Womens. Our FP Movement customer base grew by 175 percent. Free People FP Movement Cropped Pupa Puffer Jacket Coat Size Xs Nwt Mauve Swoon. Building on our brands Moving Together campaign, the team began virtual workouts in the first quarter and hosted a Free People virtual retreat over Memorial Day weekend that supported the fitness and wellness space in a unique way. Harrington added on the call, “In the second quarter, our marketing teams continued to increase our investment in Movement with strategic digital and creative brand prospecting tactics, including the FP Movement ambassador program. Online sales were up triple-digits with growth achieved across both performance and nonperformance classes. On Urban Outfitters’ second-quarter conference call on August 28, Harrington said FP Movement was Free People’s “largest strategic growth initiative,” and the activewear line’s growth outpaced total brand growth in the quarter and was positive in all channels. But the idea of being able to walk into a store, touch the product, connect with the people behind the brand, feels really important.įP Movement was launched in 2014 and is owned by Urban Outfitters. Digital, obviously, is very, very important. “It’s a way to connect with the brand more fully. “When we created FP Movement, having stand-alone stores was always part of the equation,” Sheila Harrington, president of Free People, told WWD. As always, 1% of every FP Movement purchase made supports fitness and wellness programming for our friends and longtime partners Girls Inc.FP Movement, Free People’s activewear subbrand, is opening its first stand-alone location in Century City, CA on October 16, followed by a store in Boulder, CO on November 27. Be on the lookout for events and classes that support our partnership. Girls Inc., our nonprofit partner is an integral part of our community. Currently there are 17 FP Movement stores, including an Austin, Texas, location that is set to open at the end of the. We typically activate near our store fronts and collaborate with top studios and certified instructors in our communities. FP Movement opened its first stand-alone brick-and-mortar store in 2020. We currently host events and classes in over 15 cities and are continuing to expand across the country. From studio to street, FP Movement offers performance ready activewear that sits at the intersection of function and fashion. FP Movement is Free People’s activewear brand. It was created to bring the power of collective movement to all through inspiring, fun, community-driven fitness and wellness experiences. All Year, All Together with FP Movement is rooted in community.
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