The text link used to guide the user to the ads landing page, used for further communication and interaction to interested users. The external link for users to get more information when they click on it. Images are used to illustrate ideas through rich visual elements, ads support multiple images 1/3/4/6. Pull the logo and name from advertiser’s official account, when users click on it, it will lead users to advertiser’s official account introduction page.Ĭoncise, friendly and easy to understand, a word limit of 40 characters and no more than 4 lines. Advertiser’s official account logo and name (same as Facebook ads page logo and page name) There are two types of ads supported at a moments ads, image display ads and also video ads. The goal of advertisement allows the company to grow it’s branding, official account followers, traffic to the landing page and also generate app downloads and more.Ī WeChat moments ads is equivalent to a Facebook ads’s news feed placement, the moments ads will show in the moments placement section while users scrolling down and view the contents. The paid Wechat advertising is the WeChat company itself enabling the display promotional message on users’ moments and WeChat official account’s articles. Most of these WeChat advertising methods in North America currently charge advertising fees in the units of CPM (cost per thousand impressions). Lets see We can tell that both paid and non-paid WeChat ads have done it’s great job. Advertisers do not give the money to WeChat (Tencent Company), where advertisers do not directly purchase the traffic through WeChat, such as private official account banner ads, private article banner ads, private group chat ads, private moments ads, private network, in this way the advertiser is buying the traffic from a private user/users who has a large number of personal traffic.Advertisers give the money to WeChat (Tencent Company), including moment ads, banner ads and mini program ads.The questions are, is this piece of cake a good cake for foreign countries’ businesses? What are the pros and cons of those multiple WeChat marketing and advertising strategies?ĭue to the restrictions on foreign countries WeChat marketing in foreign Chinese community can be divided into two categories: WeChat has given both domestic and foreign merchants a great business opportunity to take advantage of their huge traffic, all of the businesses want to take a piece of “traffic cake” from here, especially when the Chinese have relatively high consumption power. From official account marketing to WeChat sales, to WeChat moment marketing, to mini-program, to moment ads, it is not hard to tell that WeChat is also undergoing a gradual improvement process, and in its relatively mature state. Since WeChat has opening up more and more functionalities, and the WeChat itself has become more and more commercial, more and more of the advertising methods have come online to the WeChat platform. WeChat, an indispensable communication and social media software in the Chinese community, it has become one of the most important advertising channels in the Chinese market, we called it WeChat marketing. There were significant difference between the WeChat accounts of the two groups of hospitals in terms of title characteristics, media forms, and originality Hospitals can enhance their WeChat accounts′ penetration power and hospital influence by means of optimized push time, featured titles, enriched media forms, and customized articles.What is WeChat and what is WeChat marketing? These articles mostly aim at disseminating health knowledge ( accounting for 37% of total articles) and describing hospital information ( accounting for 29% of total articles). Then content analysis and data statistical analysis among others were used to analyze and compare the contents of the two groups in such five dimensions as push time, push content, title feature, media type and originality based on the WCI push timing of WeChat articles focuses on the two time periods from 10 00 to 12 00 and from 16 00 to 18 00. The 22 hospitals were categorized into a high WCI group and an ordinary group via Pareto′s principle. The aim is to identify post service strategies for enhancing influence of their WeChat accounts and to provide applied support for their operations regarding total of 2 668 full- text messages were collected from the WeChat accounts of 22 tertiary hospitals in Wuhan in 2017. Comprehensively analyze the characteristics of posts released on WeChat official accounts of tertiary hospitals in Wuhan, and compare the two types of communication platforms varying in penetration power in terms of posts features and text contents.
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